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PRIVACY POLICY


Last Updated: October 03, 2025


Effective Date: October 03,  2025


This Privacy Policy describes how Aetheris Consult ("Company," "we," "us," or "our") collects, uses, processes, and discloses information about you when you visit our website at aetherisconsult.com] (the "Site") and utilize our Information Technology Consulting Services.

We are committed to protecting your privacy and handling your data in an open and transparent manner.


1. Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("Personal Information").


A. Information You Directly Provide to Us

When you interact with us, you may provide the following categories of Personal Information:

Category of Information

Examples of Data Collected

  • Contact Data
  • Name, email address, mailing address, phone number.
  • Professional Data
  • Job title, company name, industry, business needs, professional background.
  • Correspondence Data
  • Information you send in emails, chat, forms, or other communications with us.
  • Account Data
  • Usernames and passwords if you create a client account, profile preferences.
  • Booking Data
  • Details about appointments or service requests booked, service preferences.
  • Payment Data
  • Billing address, payment card details (processed by third-party payment processors, we do not store full card numbers).


B. Information We Collect Automatically

When you visit the Site, we automatically collect the following information:

Category of Information

Examples of Data Collected

  • Usage Data
  • Pages viewed, links clicked, time spent on the Site, referring website addresses, search queries.
  • Device Data
  • IP address, browser type and version, operating system, device identifiers, screen resolution.
  • Location Data
  • General geographic location inferred from your IP address (e.g., city, state, country).
  • Cookie Data
  • Information gathered through cookies and tracking technologies (see Section 6).


2. How We Use Your Information

We use the information we collect for the following business purposes. For residents of the European Economic Area (EEA) and the UK, we also specify the legal basis for processing your Personal Information.

Purpose Category

Details

Legal Basis for Processing (EEA/UK Only)


To Provide Services

To deliver the consulting services you request, schedule meetings, manage projects, process payments, and communicate about ongoing projects and service delivery.

Contractual Necessity: Processing is necessary for the performance of a contract with you or to take steps at your request before entering a contract.


Marketing and Communications

To send you updates, newsletters, promotional materials, or other information about our services, events, or industry insights, if you have opted in or if we have a legitimate interest to do so.

Consent: Where required (e.g., for direct marketing via email to new contacts).
Legitimate Interests: For existing clients or where permissible under applicable law (e.g., soft opt-in).


Site Maintenance and Improvement

To monitor and analyse trends, usage, and activities in connection with our Site, troubleshoot problems, improve the Site's functionality, content, and user experience, and for internal reporting.

Legitimate Interests: To ensure our Site operates efficiently, to improve our services, and to understand user engagement.


Security and Legal Compliance

To detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; to prevent harm; to protect the rights, property, or safety of the Company, our customers, or the public; and to comply with legal obligations, court orders, or governmental regulations.

Legal Obligation: Necessary for compliance with a legal obligation.
Legitimate Interests: To protect our business, systems, and users from harm.


Personalisation

To customize your experience on the Site, present relevant content, and offer services tailored to your interests and business needs.

Legitimate Interests: To enhance your user experience and make our services more relevant.
Consent: For certain personalized advertising using non-essential cookies.

Analytics

To understand how users interact with our Site, measure the effectiveness of our content, and identify areas for improvement.

Legitimate Interests: To improve our Site and services.
Consent: For non-essential analytics cookies.


3. How We Share Your Information

We may share your Personal Information with the following types of third parties for the purposes described in this Privacy Policy:

  • Service Providers: We engage third-party vendors who perform services on our behalf, such as website hosting, data analytics, email delivery, customer relationship management (CRM) platforms, marketing automation, and payment processing. These parties are contractually required to protect your data and only use it for the purposes for which it was disclosed.
  • Legal Compliance and Protection: We may disclose your Personal Information if required by law, court order, or governmental regulation, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of the Company, our customers, or the public, or to investigate potential violations of our policies.
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your Personal Information may be transferred as part of that transaction.
  • Affiliates: We may share information with current or future affiliates or subsidiaries for internal operational purposes, consistent with this Privacy Policy.
  • With Your Consent: We may share your Personal Information with other third parties when you give us explicit consent to do so.


4. International Data Transfers

If you are a resident of the European Economic Area (EEA) or the UK, please note that your Personal Information may be transferred to, stored, and processed in countries outside of the EEA or the UK, including the United States, where our servers or service providers may be located. These countries may not have data protection laws equivalent to those in the EEA or the UK.

When we transfer your Personal Information to countries outside the EEA or UK, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, such as:

  • Transferring data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission or UK government.
  • Using specific contracts approved by the European Commission or UK government which give Personal Information the same protection it has in Europe or the UK (e.g., Standard Contractual Clauses).


5. Data Security

We implement reasonable technical and organizational measures designed to protect your Personal Information from unauthorized access, use, alteration, and destruction. These measures include data encryption, access controls, and secure data storage.

However, no security system is impenetrable, and no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet. You play a role in protecting your Personal Information by using strong passwords and keeping your account credentials confidential.


6. Cookies and Tracking Technologies

As noted on our Site, we use cookies and similar tracking technologies (like web beacons, pixels, and scripts) to track activity on our Site and hold certain information. Cookies are small data files placed on your device.

We categorize our cookies as follows:

  • Necessary Cookies: These cookies are essential for the operation of our Site, enabling core functionalities like security, network management, and accessibility. They do not store any personally identifiable information.
  • Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. The information collected by these cookies is aggregated and therefore anonymous.
  • Marketing Cookies: These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.

You can manage your cookie preferences through the consent banner on our Site. You can also adjust the settings in your web browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.


7. Children's Privacy

Our Site and services are not directed to individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If we become aware that we have inadvertently received Personal Information from a child under the age of 16, we will delete such information from our records. If you believe that a child under 16 has provided us with Personal Information, please contact us immediately using the details in Section 11.


8. Do Not Track Signals

"Do Not Track" (DNT) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We currently do not respond to DNT signals.


9. Your Data Rights

Depending on your jurisdiction, you may have specific rights regarding your Personal Information. To protect your privacy and security, we may need to verify your identity before fulfilling your request. This may involve requesting additional information from you.

A. For Residents of the European Economic Area (EEA) and the UK (GDPR/UK GDPR)

You have the following rights regarding your Personal Information:

  • Access: The right to request copies of your Personal Information that we hold.
  • Rectification: The right to request that we correct any information you believe is inaccurate or incomplete.
  • Erasure (Right to Be Forgotten): The right to request that we erase your Personal Information, under certain conditions (e.g., if the data is no longer necessary for the purposes for which it was collected).
  • Restriction of Processing: The right to request that we restrict the processing of your Personal Information, under certain conditions (e.g., if you contest the accuracy of the data).
  • Data Portability: The right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions, in a structured, commonly used, machine-readable format.
  • Object to Processing: The right to object to our processing of your Personal Information, under certain conditions (e.g., where processing is based on legitimate interests or for direct marketing purposes).
  • Withdraw Consent: Where we rely on your consent to process your Personal Information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
  • Lodge a Complaint: You have the right to lodge a complaint with a competent data protection supervisory authority. For the UK, this is the Information Commissioner's Office (ICO). For the EEA, you can find your local supervisory authority here: https://edpb.europa.eu/about-edpb/board/members_en.


B. For Residents of California (CCPA/CPRA)

If you are a California resident, you have the following rights concerning your Personal Information:

  • Right to Know: You have the right to request that we disclose to you the categories and specific pieces of Personal Information we have collected, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, and the categories of third parties to whom we disclose Personal Information.
  • Right to Delete: You have the right to request the deletion of your Personal Information that we have collected, subject to certain exceptions.
  • Right to Opt-Out of Sale/Sharing: Aetheris Consult does not sell your Personal Information for monetary compensation, nor do we "share" your Personal Information for cross-context behavioural advertising purposes, as defined by the CCPA/CPRA. Therefore, there is no "Do Not Sell or Share My Personal Information" link required or provided by us.
  • Right to Correct: You have the right to request the correction of inaccurate Personal Information we maintain about you.
  • Right to Limit Use and Disclosure of Sensitive Personal Information: We do not collect or process sensitive personal information for purposes that would require a "Right to Limit" notice under the CCPA/CPRA.
  • Non-Discrimination: You have the right not to be discriminated against for exercising any of your CCPA/CPRA rights. We will not deny you services, charge you different prices, or provide a different level or quality of services if you exercise these rights.

To exercise any of these rights, please contact us using the contact details provided in Section 11.


10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. When we make changes, we will revise the "Last Updated" date at the top of this Privacy Policy. If we make material changes to how we process your Personal Information, we will notify you by posting the updated policy on our Site and, where appropriate, by sending you an email notification or other notice. We encourage you to review this Privacy Policy periodically for the latest information on our privacy practices.


11. Contact Us

If you have any questions or concerns about this Privacy Policy, your Personal Information, or wish to exercise your data rights, please contact us:

Aetheris Consult Ltd
Email: [ privacy@aetherisconsult.com]
Phone: +44 731 1224 720

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